Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan.
2017
HF5415.13 .S773 2017
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Details
Title
Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan.
ISBN
9781786357465
9781786357458 (e-book)
9781786357458 (e-book)
Published
Bingley, England : Emerald Group Publishing Limited, 2017.
Copyright
©2017
Language
English
Description
1 online resource (589 pages) : illustrations (some color)
Call Number
HF5415.13 .S773 2017
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
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