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000954463 020__ $$z9781631570032
000954463 020__ $$a9781631570049 (e-book)
000954463 035__ $$a(MiAaPQ)EBC5165165
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000954463 035__ $$a(OCoLC)1014430435
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000954463 050_4 $$aHF5548.34$$b.B364 2018
000954463 0820_ $$a658.872$$223
000954463 1001_ $$aBanerjee, Syagnik,$$eauthor.
000954463 24510 $$aM-powering marketing in a mobile world /$$cSyagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia.
000954463 264_1 $$aNew York, New York :$$bBusiness Expert Press,$$c2018.
000954463 300__ $$a1 online resource (147 pages).
000954463 336__ $$atext$$btxt$$2rdacontent
000954463 337__ $$acomputer$$bc$$2rdamedia
000954463 338__ $$aonline resource$$bcr$$2rdacarrier
000954463 4901_ $$aDigital and social media marketing and advertising collection
000954463 504__ $$aIncludes bibliographical references and index.
000954463 5050_ $$a1. The global mobile multiplier effect -- 2. Mobile strategy -- 3. Mobile in retailing -- 4. Transforming marketing with mobile data -- 5. Mobile and policy issues -- Epilogue: Back to the future -- Bibliography -- Index.
000954463 506__ $$aAccess limited to authorized users.
000954463 520__ $$aThe mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
000954463 588__ $$aDescription based on print version record.
000954463 650_0 $$aBig data.
000954463 650_0 $$aInternet marketing.
000954463 650_0 $$aMobile commerce.
000954463 655_0 $$aElectronic books
000954463 7001_ $$aDholakia, Nikhilesh,$$d1947-$$eauthor.
000954463 7001_ $$aDholakia, Ruby Roy,$$eauthor.
000954463 77608 $$iPrint version:$$aBanerjee, Syagnik.$$tM-powering marketing in a mobile world.$$dNew York, New York : Business Expert Press, 2018 $$z9781631570032
000954463 830_0 $$aDigital and social media marketing and advertising collection.
000954463 852__ $$bebk
000954463 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5165165$$zOnline Access
000954463 909CO $$ooai:library.usi.edu:954463$$pGLOBAL_SET
000954463 980__ $$aBIB
000954463 980__ $$aEBOOK
000954463 982__ $$aEbook
000954463 983__ $$aOnline