@article{957289,
      author = {Ramesh, M. Anil, and Grover, Priya, and Dasgupta,  Sabyasachi,},
      url = {http://library.usi.edu/record/957289},
      title = {Start-up marketing strategies in India /},
      recid = {957289},
      pages = {1 online resource (261 pages) :},
}