@article{958356,
      author = {Venkatesan, Rajkumar, and Farris, Paul W., and Wilcox,  Ronald T.,},
      url = {http://library.usi.edu/record/958356},
      title = {Marketing analytics : essential tools for data-driven  decisions /},
      recid = {958356},
      pages = {1 online resource.},
}