TY  - GEN
T1  - Marketing analytics :essential tools for data-driven decisions /
AU  - Venkatesan, Rajkumar,
AU  - Farris, Paul W.,
AU  - Wilcox, Ronald T.,
CN  - HF5415.127
ID  - 958356
KW  - Marketing
KW  - Marketing
KW  - Marketing research.
SN  - 9780813945163
SN  - 081394516X
TI  - Marketing analytics :essential tools for data-driven decisions /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6367695
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6367695
ER  -