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000958356 020__ $$a9780813945163$$q(electronic book)
000958356 020__ $$a081394516X$$q(electronic book)
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000958356 035__ $$a(NhCcYBP)EBC6367695
000958356 040__ $$aNhCcYBP$$cNhCcYBP
000958356 050_4 $$aHF5415.127$$b.V45 2021
000958356 08204 $$a658.8/3$$223
000958356 1001_ $$aVenkatesan, Rajkumar,$$eauthor.
000958356 24510 $$aMarketing analytics :$$bessential tools for data-driven decisions /$$cRajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
000958356 264_1 $$aCharlottesville :$$bDarden Business Publishing, University of Virginia Press,$$c2021.
000958356 300__ $$a1 online resource.
000958356 336__ $$atext$$btxt$$2rdacontent
000958356 337__ $$acomputer$$bc$$2rdamedia
000958356 338__ $$aonline resource$$bcr$$2rdacarrier
000958356 504__ $$aIncludes bibliographical references and index.
000958356 5050_ $$aResource Allocation -- Cluster Analysis -- Conjoint Analysis -- Linear Regression -- Customer Lifetime Value -- Marketing Experiments -- Paid Search Advertising -- Text Analytics -- Logistic Regression -- Recommendation Systems -- Automation of Marketing Models -- Implementing Marketing Analytics.
000958356 506__ $$aAccess limited to authorized users
000958356 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000958356 588__ $$aVendor-supplied metadata.
000958356 650_0 $$aMarketing$$xManagement.
000958356 650_0 $$aMarketing$$xStatistical methods.
000958356 650_0 $$aMarketing research.
000958356 7001_ $$aFarris, Paul W.,$$eauthor.
000958356 7001_ $$aWilcox, Ronald T.,$$eauthor.
000958356 7102_ $$aProQuest (Firm)
000958356 852__ $$bebk
000958356 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6367695$$zOnline Access
000958356 909CO $$ooai:library.usi.edu:958356$$pGLOBAL_SET
000958356 980__ $$aEBOOK
000958356 980__ $$aBIB
000958356 982__ $$aEbook
000958356 983__ $$aOnline