@article{958364,
      note = {Includes index.},
      author = {Kihn, Martin, and O'Hara, Chris,},
      url = {http://library.usi.edu/record/958364},
      title = {Customer data platforms : use people data to transform the  future of marketing engagement /},
      recid = {958364},
      pages = {1 online resource (xii, 227 pages)},
}