TY  - GEN
T1  - Customer data platforms :use people data to transform the future of marketing engagement /
AU  - Kihn, Martin,
AU  - O'Hara, Chris,
CN  - HF5415.125
N1  - Includes index.
ID  - 958364
KW  - Marketing
KW  - Customer relations
KW  - Data protection.
KW  - Privacy, Right of.
SN  - 9781119790129
SN  - 1119790123
SN  - 9781119790136
SN  - 1119790131
TI  - Customer data platforms :use people data to transform the future of marketing engagement /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6386105
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6386105
ER  -