000958364 000__ 02410cam\a2200481\i\4500
000958364 001__ 958364
000958364 005__ 20210515204255.0
000958364 006__ m\\\\\o\\d\\\\\\\\
000958364 007__ cr\un\nnnunnun
000958364 008__ 201113s2021\\\\njua\\\\o\\\\\001\0\eng\d
000958364 010__ $$a  2020051128
000958364 020__ $$a9781119790129$$q(electronic book)
000958364 020__ $$a1119790123$$q(electronic book)
000958364 020__ $$a9781119790136$$q(electronic book)
000958364 020__ $$a1119790131$$q(electronic book)
000958364 020__ $$z9781119790112
000958364 035__ $$a(DLC)EBC6386105
000958364 040__ $$aNhCcYBP$$cNhCcYBP
000958364 042__ $$apcc
000958364 050_4 $$aHF5415.125$$b.K54 2021
000958364 08200 $$a658.8/340285$$223
000958364 1001_ $$aKihn, Martin,$$eauthor.
000958364 24510 $$aCustomer data platforms :$$buse people data to transform the future of marketing engagement /$$cMartin Kihn, Chris O'Hara.
000958364 264_1 $$aHoboken, New Jersey :$$bJohn Wiley & Sons, Inc.,$$c[2021]
000958364 300__ $$a1 online resource (xii, 227 pages)
000958364 336__ $$atext$$btxt$$2rdacontent
000958364 337__ $$acomputer$$bn$$2rdamedia
000958364 338__ $$aonline resource$$bnc$$2rdacarrier
000958364 500__ $$aIncludes index.
000958364 5050_ $$aThe customer data conundrum -- The brief, wondrous life of customer data management -- What is a CDP, anyway? -- Organizing customer data -- Build a first-party data asset with consent -- Building a customer-driven marketing machine -- Adtech and the data management platform -- Beyond marketing putting sales, service, and commerce data to work -- Machine learning and artificial intelligence -- Orchestrating a personalized customer journey -- Connected data for analytics -- Summary and looking ahead.
000958364 506__ $$aAccess limited to authorized users
000958364 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000958364 588__ $$aDescription based on online resource; title from digital title page (viewed on November 30, 2020).
000958364 650_0 $$aMarketing$$xData processing.
000958364 650_0 $$aCustomer relations$$xData processing.
000958364 650_0 $$aData protection.
000958364 650_0 $$aPrivacy, Right of.
000958364 7001_ $$aO'Hara, Chris,$$eauthor.
000958364 7102_ $$aProQuest (Firm)
000958364 77608 $$iPrint version:$$aKihn, Martin.$$tCustomer data platforms$$dHoboken, New Jersey : Wiley, [2021]$$z9781119790112$$w(DLC)  2020051127
000958364 852__ $$bebk
000958364 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6386105$$zOnline Access
000958364 909CO $$ooai:library.usi.edu:958364$$pGLOBAL_SET
000958364 980__ $$aEBOOK
000958364 980__ $$aBIB
000958364 982__ $$aEbook
000958364 983__ $$aOnline