Cover
Front Matter
Half Title
Title page
Copyright information
Contents
Chapter 1-5
Chapter 1 Introduction
A Complex Media Landscape
Two Case Studies: Mad Men and Game of Thrones
Methodology
Chapter 2 Rethinking Audiences in a Trans-Media, Transnational Age
The Importance of Researching Audiences
The Concept of the Audience
Audiences as "Active Users": Interpretation Theories and Audience Reception Studies
Audiences and New Media
Audiences and Media Fandom
Comparative Audience Studies in the Convergence Era
Conclusions

Chapter 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
Mad Men
Advertising the 1960s: The Notion of "Nostalgia"
Hidden Identities and Social Masks
Mad Men's Truth: Between Nostalgia for "A Place that Cannot Be" and Desire for a Time that is Yet to Come
Official Trans-Media Structure of Mad Men
Mad Men and Its "Centripetal Complexity"
Game of Thrones
Between Fantasy and Realism
Game of Thrones' Ambivalent Pleasures: All the Nuances of the Human Being
Official Trans-Media Structure of Game of Thrones

Game of Thrones' "Centrifugal Complexity": The Series as a Vehicle for Social Interaction
Chapter 5 Trans-Media Storytelling and Fans' Modes of Engagement: An Overview
The "Trans-Media Issue"
Mad Men Versus Game of Thrones: How Narrative Complexity Matters for Trans-Media
Where Do We Go From Here?
End Matter
Appendix I Survey Questions
Questions about the TV Shows
General Questions about the People
Appendix II Focus Group Topics
Bibliography
Index