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Branded entertainment in Korea / Hyunsun Yoon.

Yoon, Hyunsun, author.; ProQuest (Firm)
2020
HF5415.1255 .Y66 2020
Available Online
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Title
Branded entertainment in Korea / Hyunsun Yoon.
Author
Yoon, Hyunsun, author.
ISBN
9780429557132 (electronic book)
0429557132 (electronic book)
9780367205317
0367205319
Published
London ; New York : Routledge, 2020.
Language
English
Description
1 online resource
Call Number
HF5415.1255 .Y66 2020
Dewey Decimal Classification
338.4/7790095195
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
ProQuest (Firm)
Series
Routledge critical advertising studies
Available in Other Form
Print version: 0367205319
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Media and advertising in Korea
Branded entertainment: Literature review
Branded entertainment in practice
Issues, challenges and prospects
Conclusion.

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