Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.
Zaraket, Sarah, author.; ProQuest (Firm)
2021
HF5415.32 .Z37 2021
Available Online

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Title Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.
Author Zaraket, Sarah, author.
ISBN 9781003081272 (electronic book)
1003081274 (electronic book)
9781000327625 (electronic book)
1000327620 (electronic book)
9781000327618 (electronic book)
1000327612 (electronic book)
9781000327601 (electronic book)
1000327604 (electronic book)
9780367532833
Published Abingdon, Oxon ; New York, NY : Routledge, 2021.
Copyright ©2021
Language English
Description 1 online resource.
Call Number HF5415.32 .Z37 2021
Dewey Decimal Classification 658.8/342
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on January 29, 2021).
Added Corporate Author ProQuest (Firm)
Series Routledge focus on business and management.
Available in Other Form Consumer behaviour and social network sites
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Once upon a word...
... social media amplified the voice for WOM
People started talking negatively about brands on SNS...
... this impacted other consumer's reactions
So how can you deal with NSWOM?

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