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Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.

Zaraket, Sarah, author.; ProQuest (Firm)
2021
HF5415.32 .Z37 2021
Available Online
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Title
Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket.
Author
Zaraket, Sarah, author.
ISBN
9781003081272 (electronic book)
1003081274 (electronic book)
9781000327625 (electronic book)
1000327620 (electronic book)
9781000327618 (electronic book)
1000327612 (electronic book)
9781000327601 (electronic book)
1000327604 (electronic book)
9780367532833
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
Copyright
©2021
Language
English
Description
1 online resource.
Call Number
HF5415.32 .Z37 2021
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on January 29, 2021).
Added Corporate Author
ProQuest (Firm)
Series
Routledge focus on business and management.
Available in Other Form
Consumer behaviour and social network sites
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Online Access
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Once upon a word...
... social media amplified the voice for WOM
People started talking negatively about brands on SNS...
... this impacted other consumer's reactions
So how can you deal with NSWOM?

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