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Luxury tourism : market trends, changing paradigms, and best practices / Roland Conrady, David Ruetz, Marc Aeberhard, editors.

Conrady, Roland, editor.; Ruetz, David, editor.; Aeberhard, Marc, editor.
2020
G155.A1 .L89 2020
Available Online
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Title
Luxury tourism : market trends, changing paradigms, and best practices / Roland Conrady, David Ruetz, Marc Aeberhard, editors.
ISBN
9783030598938 (electronic book)
3030598934 (electronic book)
9783030598921
DOI
https://doi.org/10.1007/978-3-030-59893-8
Published
Cham : Springer, 2020.
Language
English
Description
1 online resource (xii, 323 pages) : illustrations.
Item Number
10.1007/978-3-030-59893-8 doi
Call Number
G155.A1 .L89 2020
Dewey Decimal Classification
338.4791
Summary
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.
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Access limited to authorized users.
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text file PDF
Added Author
Conrady, Roland, editor.
Ruetz, David, editor.
Aeberhard, Marc, editor.
Series
Tourism, hospitality & event management, 2510-4993
Available in Other Form
Print version: 9783030598952
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Introduction
Development of the macro environment of the (luxury) tourism market
Analysis of the luxury phenomenon
Behavioral explanations of luxury consumption
Marketing management of luxury providers
Luxury and the tourism offer
Luxury relevance of selected megatrends in tourism
Analysis, design and future perspectives of luxury features
Case Studies and Best Practice Examples of Luxury Tourism
Summary and outlook.

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