@article{959064,
      note = {Includes index.},
      author = {Nardi, Dominic J., and Sweet, Derek R.,},
      url = {http://library.usi.edu/record/959064},
      title = {The transmedia franchise of Star Wars TV /},
      abstract = {While previous work on the Star Wars universe charts the  Campbellian mythic arcs, political representations, and fan  reactions associated with the films, this volume takes a  transmedial approach to the material, recognizing that Star  Wars TV projects interact with and relate to other Star  Wars texts. The chapters in this volume take as a basic  premise that the televisual entrants into the Star Wars  transmedia storyworld are both important texts in the  history of popular culture and also key to understanding  how the Star Wars franchise--and, thus, industry-wide  transmedia storytelling strategies--developed. The book  expands previous work to consider television studies and  sharp cultural criticism together in an effort to bring  long-running popular series, long-ignored texts, and even  toy commercials to bear on the franchises complex history.  Dominic J. Nardi is a political scientist with a Ph.D. from  the University of Michigan and a J.D. from Georgetown  University. He has published articles about political  themes in speculative fiction, including an award-winning  article about J.R.R. Tolkiens views on democracy in  Mythlore and a chapter about ethnicity in Blade Runner 2049  and Philosophy. Derek R. Sweet, a Professor of  Communication Studies at Luther College, explores the  intersection of rhetoric, popular culture, and politics.  His book, Star Wars in the Public Square: The Clone Wars as  Public Dialogue, positions the animated series as an  important cultural voice in ongoing deliberations regarding  U.S. post-9/11 war efforts.},
      doi = {https://doi.org/10.1007/978-3-030-52958-1},
      recid = {959064},
      pages = {1 online resource :},
}