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000959064 0247_ $$a10.1007/978-3-030-52958-1$$2doi
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000959064 049__ $$aISEA
000959064 050_4 $$aPN1995.9.S695$$bT73 2020
000959064 08204 $$a791.4575$$223
000959064 24504 $$aThe transmedia franchise of Star Wars TV /$$cDominic J. Nardi, Derek R. Sweet, editors.
000959064 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan, [an imprint of Springer Nature],$$c[2020]
000959064 300__ $$a1 online resource :$$billustrations
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000959064 338__ $$aonline resource$$2rdacarrier
000959064 500__ $$aIncludes index.
000959064 5050_ $$a1. Star Wars from Big Screen to Small.2. The Enduring Force of Kenner Star Wars Toy Commercials.3.The Holiday Special and the Hole in the Archive.4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension.5. 1. 'The circle is now complete': Transmedia Storytelling and Nostalgia in Star Wars Television Adverts.6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess.7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons.8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi.9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television.10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.
000959064 506__ $$aAccess limited to authorized users.
000959064 520__ $$aWhile previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise--and, thus, industry-wide transmedia storytelling strategies--developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring long-running popular series, long-ignored texts, and even toy commercials to bear on the franchises complex history. Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkiens views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.
000959064 588__ $$aDescription based on online resource; title from digital title page (viewed on January 21, 2021).
000959064 650_0 $$aScience fiction television programs.
000959064 650_0 $$aStar Wars films.
000959064 7001_ $$aNardi, Dominic J.,$$eeditor.
000959064 7001_ $$aSweet, Derek R.,$$d1968-$$eeditor.
000959064 77608 $$iPrint version:$$z9783030529574
000959064 852__ $$bebk
000959064 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-52958-1$$zOnline Access$$91397441.1
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