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Cover
Contents
List of Figures
Preface
Introductory Articles
The Origins of Popular Science as a Rhetorical and Protreptical Practice
From Rational Recreation to Fun with Science. Continuities in the History of Science Popularization since the Enlightenment
On the Trail ofPopular Science in Antiquity
Mythology and Rhetoric Exercises at the Greek School
The Panathenaic Prize-Amphorae as Communication Media
Popular Knowledge and its Rhetorical Use in Aristotle
Ékphrasis as a Device for Knowledge Dissemination in Euripides

Argument Schemes Related to Popular Science in the Second Sophistic
Knowledge about the Sea and its Creatures in the Roman Empire
The Celestial Axis in Manilius' Astronomica: Making the Invisible Visible
Between Pre-Modernity and the Age of Enlightenment
Popular Mechanics: Hero of Alexandria from Antiquity to the Renaissance
Knowledge Order and Knowledge Popularization in Pre-ModernEncyclopaedism
Was Cometen eygentlich seyen. Ways of Imparting Knowledge about the Nature of Comets in Early Modern Ephemeral Literature

More Publicity through Very Short Books. Epitomes in Late Antiquity and the Renaissance
Pictorial Science and Enlightenment Art: Joseph Wright, William Pether, and the Cognitive Effect of Grayscales
Modern Times: Arts and Sciences and Media
Popularity Despite Anti-Popularization Thinking of Optical Drawing Devices in the Early 19th Century
Wilhelm Lübke. Art History for Feuilletons
Popular Aesthetics of the 19th Century. Ornamental Prints and Pattern Sheets as Actors for Popularization During the 1870s

Wassily Kandinsky's Conception of a Vibration of the Soul: Art Theory at the Crossroads of Esoteric Literature, Popular Science, and Aesthetics
Visual Nature Metaphors of Cybernetics in Popular Science and the Arts
From "The Destroyer of Worlds" to "Atoms for Peace" (and Back?). The Discourse on Nuclear Power in US Popular Science Magazines during the Early Cold War Era
Iconophilia of the Brain, Stage 3? An Epistemic Regime, the Popular Science Magazine Gehirn & Geist, and Visual Culture

Watch and Learn! Image-Based Popularization of Academic Reasoning and Scientific Action in Fictional Movies and Comics
Innovative Popular Science Communication? Materiality, Aesthetics, and Gender in Science Slams
Epilogue
On Honey, VR Goggles, and Real Medicine
About the Authors
Index of Names and Terms

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