TY  - GEN
T1  - Emotional appeals in advertising banking services /
AU  - Mogaji, Emmanuel,
CN  - HF6161.B2
ID  - 961345
KW  - Advertising
SN  - 9781787562998 (e-book)
TI  - Emotional appeals in advertising banking services /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5264500
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5264500
ER  -