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000962388 020__ $$a9780730388531 $$q(electronic book)
000962388 020__ $$a0730388530 $$q(electronic book)
000962388 020__ $$z0730388514
000962388 020__ $$z9780730388517
000962388 035__ $$a(NhCcYBP)EBC6498792
000962388 040__ $$aNhCcYBP$$cNhCcYBP
000962388 08204 $$a658.872$$223
000962388 1001_ $$aDolan, Gabrielle.
000962388 24510 $$aMagnetic stories :$$bConnect with customers and engage employees with brand storytelling.
000962388 260__ $$a[S.l.] :$$bJOHN WILEY,$$c2021.
000962388 300__ $$a1 online resource.
000962388 336__ $$atext$$btxt$$2rdacontent
000962388 337__ $$acomputer$$bc$$2rdamedia
000962388 338__ $$aonline resource$$bcr$$2rdacarrier
000962388 5050_ $$aBring together brand and stories -- Tell 5 types of brand stories -- Implement brand storytelling -- See magnetic stories in action.
000962388 506__ $$aAccess limited to authorized users
000962388 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000962388 588__ $$aDescription based on print version record.
000962388 650_0 $$aBranding (Marketing)
000962388 650_0 $$aMarketing.
000962388 650_0 $$aBrand name products.
000962388 650_0 $$aProduct management.
000962388 650_0 $$aBusiness communication.
000962388 650_0 $$aOral communication.
000962388 650_0 $$aCustomer relations.
000962388 650_0 $$aBranding (Marketing)$$vCase studies.
000962388 650_0 $$aBusiness communication$$vCase studies.
000962388 655_0 $$aElectronic books
000962388 7102_ $$aProQuest (Firm)
000962388 77608 $$iPrint version:$$z0730388514$$z9780730388517
000962388 852__ $$bebk
000962388 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6498792$$zOnline Access
000962388 909CO $$ooai:library.usi.edu:962388$$pGLOBAL_SET
000962388 980__ $$aEBOOK
000962388 980__ $$aBIB
000962388 982__ $$aEbook
000962388 983__ $$aOnline