000962477 000__ 03674nam\a2200529Ii\4500 000962477 001__ 962477 000962477 005__ 20210515061733.0 000962477 006__ m\\\\\o\\d\\\\\\\\ 000962477 007__ cr\cn\nnnunnun 000962477 008__ 201221s2020\\\\enk\\\\\ob\\\\101\0\eng\d 000962477 020__ $$a9781350092891$$q(electronic book) 000962477 020__ $$a1350092894$$q(electronic book) 000962477 020__ $$z9781350092884$$q(electronic book) 000962477 020__ $$z9781350092877$$qprint 000962477 020__ $$z1350092878$$qprint 000962477 020__ $$z9781350092907 000962477 020__ $$z1350092908$$qprint 000962477 020__ $$z9781350092860$$q(electronic book) 000962477 0247_ $$a10.5040/9781350092891$$2doi 000962477 035__ $$a(NhCcYBP)EBC6458983 000962477 040__ $$aNhCcYBP$$cNhCcYBP 000962477 050_4 $$aHF5415.165$$b.S33 2020 000962477 08204 $$a659.1/5$$223 000962477 1001_ $$aSchaefer, Kate,$$eauthor. 000962477 24510 $$aSwipe, scan, shop :$$binteractive visual merchandising /$$cby Kate Schaefer. 000962477 250__ $$aFirst edition. 000962477 264_1 $$aLondon, UK ;$$bBloomsbury Visual Arts,$$c2020. 000962477 264_2 $$a[London, England] :$$bBloomsbury Publishing,$$c2020 000962477 300__ $$a1 online resource ( 200 pages) 000962477 336__ $$atext$$2rdacontent 000962477 337__ $$aelectronic$$2isbdmedia 000962477 338__ $$aonline resource$$2rdacarrier 000962477 504__ $$aIncludes bibliographical references and index. 000962477 5050_ $$a-- 1. What is Visual Merchandising? Overview of VM What it includes Why it is used (Commerciality) How visual merchandising has progressed -- 2. The History and Evolution of Visual Merchandising History of visual merchandising Evolution of visual merchandising and display Incorporating digital technologies Successes and Challenges: Translating the ?See Now, Buy Now? to the sales floor Company Spotlight: Sephora -- 3. Visual Merchandising and Omnichannel Retail Enhancing the online shopping experience Social Media and visual merchandising Using mobile devices (Introduce beacon technologies, interactive displays) Mass Customization Company Spotlight: Ted Baker and Google -- 4. Store Planning and Design What is store planning? Square Footage vs -- . Selling Space Materials Furniture Software programs/CAD programs Tradeshows (ie -- . GlobalShop) Company Spotlight: Visual Retailing (MockShop) or Retail Smart -- 5. Store Interiors Experiential retail Sensory merchandising Sustainability in visual merchandising Heat Mapping (Data Analytics) Dwell Time (Data Analytics) Company Spotlight: Amazon (AmazonGo) -- 6. Mannequins and Forms Communicating through mannequins and forms The future of mannequins and forms Company Spotlight: Iconome -- 7. Exterior and Window Displays Interactive Displays: Who, What, Why Infrared Sensors Facial Recognition Virtual Reality Augmented Reality Mobile Commerce Social Media/Mass Customization Conclusion What Might We Expect as the Future of VM? 000962477 506__ $$aAccess limited to authorized users 000962477 5320_ $$aCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily 000962477 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web. 000962477 588__ $$aDescription based upon online resource; title from PDF title page (viewed March 29, 2021). 000962477 650_0 $$aMerchandising. 000962477 650_0 $$aShopping$$xTechnological innovations. 000962477 650_0 $$aDisplay of merchandise. 000962477 655_0 $$aElectronic books 000962477 7102_ $$aProQuest (Firm) 000962477 77608 $$iPrint version:$$z9781350092877 000962477 852__ $$bebk 000962477 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6458983$$zOnline Access 000962477 909CO $$ooai:library.usi.edu:962477$$pGLOBAL_SET 000962477 980__ $$aEBOOK 000962477 980__ $$aBIB 000962477 982__ $$aEbook 000962477 983__ $$aOnline