subjectheading:[Advertising media planning.] - Search Results - University of Southern Indiana

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1.	International advertising: realities and myths / edited by John Philip Jones. Jones, John Philip. Thousand Oaks, CA : Sage Publications, c2000. HF5823 .I59 2000 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Street-smart advertising: how to win the battle of the buzz / Margo Berman. Berman, Margo, 1947- Lanham, Md. : Rowman & Littlefield Publishers, 2010. HF5823 .B454 2010 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. Katz, Helen E. Mahwah, N.J. : L. Erlbaum Associates, 2007. HF5826.5 .K38 2007 \| Map It \| Detailed record - Similar records
4.	The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. Katz, Helen E. Mahwah, N.J. : Lawrence Erlbaum, 2003. HF5826.5 .K38 2003eb \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. Kelley, Larry D., 1955-; Jugenheimer, Donald W. Armonk, N.Y. : M.E. Sharpe, c2008. HF5826.5 .K45 2008 \| Map It \| Detailed record - Similar records
6.	Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder. Calder, Bobby J.; J.L. Kellogg Graduate School of Management. Hoboken, N.J. : John Wiley & Sons, c2008. HF5826.5 .K46 2008 \| Map It \| Detailed record - Similar records
7.	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. Katz, Helen E. Mahwah, N.J. : Lawrence Erlbaum, 2003. HF5826.5 .K38 2003 \| Map It \| Detailed record - Similar records
8.	International advertising : realities and myths / edited by John Philip Jones. Jones, John Philip. Thousand Oaks, Calif. : Sage Publications, c2000. HF5823 .I59 2000 \| Map It \| Detailed record - Similar records

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