subjectheading:[Brand name products -- Valuation] - Search Results - University of Southern Indiana

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1.	Brand stretch: why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. Taylor, David, 1964- Chichester, England ; Hoboken, NJ : J. Wiley, c2004. HD69.B7 T393 2004 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Building strong brands / David A. Aaker. Aaker, David A. New York : Free Press, c1996. HD69.B7 A216 1996 \| Map It \| Detailed record - Similar records
3.	Connective branding: building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. Fisher-Buttinger, Claudia.; Vallaster, Christine, 1971- Hoboken, NJ : Wiley, c2008. HD69.B7 F57 2008 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	No space, no choice, no jobs, no logo / Naomi Klein. Klein, Naomi, 1970- New York : Picador : Distributed by Holtzbrinck Publishers, c2002. HD69.B7 K58 2002 \| Map It \| Detailed record - Similar records

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