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1.	Consumer behaviour and analytics / Andrew Smith. Smith, Andrew, 1967 March 27- author. London ; New York, New York : Routledge, [2020] 2020 HF5415.32 .S658 2020 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Visualizing marketing: from abstract to intuitive / S. Umit Kucuk. Küçük, S. Ümit, author. Cham, Switzerland : Palgrave Macmillan, 2023. HF5415.125 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing / Mathias Elsasser. Elsasser, Mathias, author. Stuttgart : Ibidem Verlag, [2022] ©2022 HF5415 .E477 2022 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Social big data analytics : practices, techniques, and applications / Bilal Abu-Salih, Pornpit Wongthongtham, Dengya Zhu, Kit Yan Chan, Amit Rudr[...] Abu-Salih, Bilal, author.; Wongthongtham, Pornpit, author.; Zhu, Dengya, author.; Chan[...] Singapore : Springer, [2021] QA76.9.B45 \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Data-driven marketing content : a practical guide / Lee Wilson. Wilson, Lee, author. Bingley, UK : Emerald Publishing, 2019. HF5415.2 .W557 2019 \| View e-resource \| Available Online \| Detailed record - Similar records
6.	Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz. Banasiewicz, Andrew D. New York ; Oxfordshire, England : Routledge, c2013. HF5415.125 .B347 2013 \| View e-resource \| Available Online \| Detailed record - Similar records
7.	Consumer behaviour and analytics / Andrew Smith. Smith, Andrew, 1967 March 27- author.; ProQuest (Firm) Abingdon, Oxon ; New York, NY : Routledge, 2020. HF5415.32 .S5595 2020 \| View e-resource \| Available Online \| Detailed record - Similar records
8.	Contemporary Issues in Digital Marketing : New Paradigms, Perspectives, and Practices / John Branch, Marcus Collins and Eldad Sotnick-Yogev. Branch, John, 1967- author.; Sotnick-Yogev, Eldad, author.; Collins, Marcus.; EBSCOhos[...] Oxfordshire : Libri Publishing, 2018. HF5415 .B73 2018 \| View e-resource \| Available Online \| Detailed record - Similar records
9.	A practical guide to data mining for business and industry / Andrea Ahlemeyer-Stubbe, Shirley Coleman. Ahlemeyer-Stubbe, Andrea, author.; Coleman, Shirley, author. Chichester, England : Wiley, 2014. ©2014 HF5415.125 .A354 2014 \| View e-resource \| Available Online \| Detailed record - Similar records
10.	Marketing automation for dummies / Mathew Sweezey. Sweezey, Mathew, author. Hoboken, New Jersey : John Wiley and Sons, Inc., 2014. ©2014 HF5415.126 .S944 2014 \| View e-resource \| Available Online \| Detailed record - Similar records

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