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1.	Quantitative modelling in marketing and management/ by Luiz Moutinho, Kun-Huang Huarng. Moutinho, Luiz.; Huarng, Kun-Huang. Singapore ; Hackensack, N.J. : World Scientific, c2013. HD30.25 .M68 2012 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Data-driven marketing: the 15 metrics everyone in marketing should know / Mark Jeffery. Jeffery, Mark, 1965- Hoboken, N.J. : Wiley, c2010. HF5415.2 .J44 2010 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Statistical modeling for management/ Graeme D. Hutcheson and Luiz Moutinho. Hutcheson, Graeme D.; Moutinho, Luiz. Los Angeles : SAGE, 2008. HF5415 .H894 2008 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Effect of solution transition on steering the sales force : for new marketing and sales metrics / Julien Schnerrer. Schnerrer, Julien, author. Hamburg, Germany : Anchor Academic Publishing, 2014. ©2014 HF5415 .S36 2014 \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Temporal modelling of customer behaviour / Luo Ling. Luo, Ling, author. Cham, Switzerland : Palgrave Macmillan, [2020] ©2020 HF5415.32 \| View e-resource \| Available Online \| Detailed record - Similar records
6.	Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors. Leeflang, P. S. H., 1946- editor.; Wieringa, Jaap E., editor.; Bijmolt, Tammo H. A. [...] Cham, Switzerland : Springer, [2017] ©2017 HF5415 \| View e-resource \| Available Online \| Detailed record - Similar records
7.	Modeling markets [electronic resource] : analyzing marketing phenomena and improving marketing decision making / Peter S.H. Leeflang, Jaap E. Wie[...] Leeflang, P. S. H., 1946- author.; Wieringa, Jaap E. author.; Bijmolt, Tammo H. A. ([...] New York : Springer, [2015] ©2015 HF5415.135 \| View e-resource \| Available Online \| Detailed record - Similar records
8.	Bayesian statistics and marketing/ Peter E. Rossi, Greg M. Allenby, Robert McCulloch. Rossi, Peter E. (Peter Eric), 1955-; Allenby, Greg M. (Greg Martin), 1956-; McCulloc[...] Chichester, England : J. Wiley, 2006,c2005. HF5415.2 .R675 2006 \| View e-resource \| Available Online \| Detailed record - Similar records
9.	Inductive fuzzy classification in marketing analytics [electronic resource] / Michael Kaufmann. Kaufmann, Michael, author. Cham : Springer, 2014. HF5415 \| View e-resource \| Available Online \| Detailed record - Similar records
10.	Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]. Farris, Paul W. Upper Saddle River, N.J. : Wharton School Pub., c2006. HF5415.2 .M35543 2006 \| Map It \| Detailed record - Similar records

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