subjectheading:[Marketing research -- Methodology.] - Search Results - University of Southern Indiana

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1.	Political marketing alchemy : the state of opinion research / André Turcotte. Turcotte, André, 1966- author. Cham, Switzerland : Palgrave Macmillan, [2021] HF5415.2 .T87 2021 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kus[...] Eisend, Martin, author; Kuss, Alfred, author; Eisend, Martin. Grundlagen empirischer[...] Cham, Switzerland : Springer, [2019] HF5415.2 .E37 2019 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Qualitative research methods in public relations and marketing communications/ Christine Daymon and Immy Holloway. Daymon, Christine.; Holloway, Immy. New York, NY : Routledge, 2011. HD59 .D347 2011 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Online panel research [electronic resource] : a data quality perspective / Callegaro, Mario [and five others], editors. Callegaro, Mario, editor. West Sussex, England : John Wiley & Sons, 2014. ©2014 H61.26 .O55 2014eb \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. Daymon, Christine.; Holloway, Immy. New York, NY : Routledge, 2011. HD59 .D347 2011 \| Map It \| Detailed record - Similar records
6.	Issues of representation and qualitative marketing research/ Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. Maclaran, Pauline.; Catterall, Miriam.; Stevens, Lorna. Bradford, England : Emerald Group Publishing, c2003. HF5415.2 .I77 2003 \| View e-resource \| Available Online \| Detailed record - Similar records
7.	Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. Morrison, Margaret A. Thousand Oaks, Calif. : Sage, c2002. HF5814 .U78 2002 \| Map It \| Detailed record - Similar records
8.	Qualitative methods for marketplace research / Shay Sayre. Sayre, Shay. Thousand Oaks, Calif. : Sage, c2001. HF5415.2 .S29 2001 \| Map It \| Detailed record - Similar records

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