subjectheading:[Service industries -- Marketing.] - Search Results - University of Southern Indiana

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1.	Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors. Swartz, Teresa A.; Iacobucci, Dawn. Thousand Oaks : Sage Publications, [2000] ©2000 HD9980.5 .H36 2000 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Marketing plans for services: a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. McDonald, Malcolm.; Frow, Pennie.; Payne, Adrian. Chichester, U.K. : Wiley, 2011. HD9980.5 .M33 2011 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector / Aino Halinen. Halinen, Aino, 1961- London ; New York : Routledge, 1997. HF5415.55 .H35 1997 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Rainmaking presentations : how to grow your business by leveraging your expertise / Joseph Sommerville. Sommerville, Joseph. New York, NY : Palgrave Macmillan, 2009. HF5718.22 .S73 2009 \| Map It \| Detailed record - Similar records
5.	The invisible touch : the four keys to modern marketing / Harry Beckwith. Beckwith, Harry, 1949- New York : Warner Books, c2000. HD9980.5 .B423 2000 \| Map It \| Detailed record - Similar records
6.	L'analisi dell'innovazione nei servizi professionali / Andrea Tomo. Tomo, Andrea, author. Turin, Italy : G. Giappichelli Editore, 2016. ©2016 HF5415.5 .T666 2016 \| View e-resource \| Available Online \| Detailed record - Similar records
7.	Effective client management in professional services : how to build successful client relationships / Jack Berkovi. Berkovi, Jack, author. Surrey, England ; Burlington, Vermont : Gower Publishing Limited : Gower Publishing Company, 2014. ©2014 HF5415.5 .B465 2014 \| View e-resource \| Available Online \| Detailed record - Similar records
8.	Leisure marketing [electronic resource] : a global perspective / Susan Horner, John Swarbrooke. Horner, Susan.; Swarbrooke, John. Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005. GV188 .H67 2005 \| View e-resource \| Available Online \| Detailed record - Similar records
9.	Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development [...] Schultz, Mike, 1974-; Doerr, John E.; Frederiksen, Lee W. Hoboken, N.J. : John Wiley & Sons, Inc., 2013. HD9980.5 .S357 2013 \| View e-resource \| Available Online \| Detailed record - Similar records
10.	Market orientation and service firm performance: a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley. Gray, Brendan J.; Hooley, Graham J. Bradford, England : Emerald Group Publishing, c2002. HD9980.5 .M37 2002 \| View e-resource \| Available Online \| Detailed record - Similar records

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