Personal Acknowledgements
Acknowledgements
Contents
List of Figures
List of Tables
Introduction
1: Theory of Communication: Evolution, Approaches, Models
1.1 Etymology of the Term "Communication"
1.2 Traditions and Theoretical Orientations in Communication Science
1.3 Models of the Communication Process
References
2: Internal Communication in an Organization
2.1 Organizational Environment
2.2 Types of Communication Needs in an Enterprise
2.3 The Essence of Communication within an Organization
2.4 Types of Information in an Organization
2.5 Organizing Communication in an Enterprise
2.5.1 The Levels, Directions, and Forms of Communication in Organizations
2.5.2 Instruments for Communication in Enterprises
References
3: Functions and Objectives of Internal Communication
3.1 The Systematization of Internal Communication Objectives
3.2 The Functions of Internal Communication
3.3 The Realization of Internal Communication Objectives in Organizations in the Light of Research
3.3.1 Research Methodology,
3.3.2 Assessment of the Realization of Internal Communication Objectives
3.4 Barriers and Obstacles to Internal Communication
References
4: Communication Behaviours in an Organization
4.1 The Essence and the Basic Determinants of Organizational Behaviour
4.2 Types of Organizational Behaviour
4.3 Typology of Employees' Communication Behaviours
4.4 Determinants of Individual Communication Behaviours in an Organization
4.5 Factors Determining Communication Behaviours of the Employees
References
5: Determinants of Internal Communication Effectiveness
5.1 Reference Points for the Evaluation of Communication in Organizations
5.2 Components for the Evaluation of Internal Communication: An Integrated Approach.

5.3 The Essence, Types and Principles of a Communication Audit
5.4 A Model of Interdependence Between the Conditions of Internal Communication and Its Effectiveness
5.5 The Assumptions of an Integrated Index for the Assessment of Internal Communication Effectiveness
References
6: Internal and External Communication: In Search of Coherence
6.1 The Role of Communication in Internal Marketing, Personnel Marketing and Internal Public Relations
6.2 The Importance of Communication in an Organization Regarding Marketing Communications Activities
6.3 Interdependence Between Internal and External Communication
6.4 The Significance of Internal Communication for the Internal and External Marketing of Organizations: Research Results
6.5 Towards a New Paradigm of Corporate Communication?
References
Index.