Cultural Perspectives on Millennials / by Arthur Asa Berger.
Berger, Arthur Asa, author.
2018
P87-P96
Available Online

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Title Cultural Perspectives on Millennials / by Arthur Asa Berger.
Author Berger, Arthur Asa, author.
ISBN 9783319696850
3319696858
331969684X
9783319696843
DOI https://doi.org/10.1007/978-3-319-69685-0
Published Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.
Language English
Description 1 online resource (XVII, 137 pages 27 illustrations, 15 illustrations in color.) : online resource
Other Standard Identifiers 10.1007/978-3-319-69685-0 doi
Call Number P87-P96
Dewey Decimal Classification 302.23
Summary This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Series Palgrave pivot.
Available in Other Form Print version: 9783319696843
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Chapter 1: Introduction
Chapter 2: The Mind and Psyche of Millennials
Chapter 3: A Sociology of Millennials
Chapter 4: Myth and Millennials
Chapter 5: Millennials and the Media
Chapter 6: Marketing to Millennials
Chapter 7: Millennials as Shoppers and Consumers
Chapter 8: Postmodernism and Millennials
Chapter 9: Politics and Millennials
Chapter 10: Sexual Identity, Gender, and the Millennials
Chapter 11: Coda.

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