Fashion & Music / edited by Jochen Strähle.
Strähle, Jochen., editor.
2018
ML3795 .F374 2018
Available Online

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Title Fashion & Music / edited by Jochen Strähle.
ISBN 9811056374
9789811056376
9789811056369 (print)
DOI https://doi.org/10.1007/978-981-10-5637-6
Published Singapore : Springer Singapore : Imprint : Springer, 2018.
Language English
Description 1 online resource (266 pages) : illustrations, tables
Item Number 10.1007/978-981-10-5637-6 doi
Call Number ML3795 .F374 2018
Dewey Decimal Classification 780.07
Summary This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company's strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role o f music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists' role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Bibliography, etc. Note Includes bibliographical references at the end of each chapters.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Description based on print version record.
Added Author Strähle, Jochen., editor.
Series Springer series in fashion business. 2366-8776
Available in Other Form Print version: 9811056366
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. An introductory viewpoint to fashion and music / Jochen Strähle
2. Fashion and music : a literature review / Jochen Strähle and Anna-Christina Kriegel
3. Music as key-influencer of fashion trends / Jochen Strähle and Jennifer Rödel
4. Case study : grunge music and grunge style / Jochen Strähle and Noemi Jahne-Warrior
5. In-store music in fashion stores / Jochen Strähle and Ronja Hohls
6. Music in fashion communication / Jochen Strähle and Mara Keibel
7. Co-design and endorsement / Jochen Strähle and Gabriele Strobl
8. Creating differentiation by style / Jochen Strähle and Patricia Dürr
9. Merchandising in the music business / Jochen Strähle and Charline Susan Jackson
10. Case study : EMP / Jochen Strähle and Myriam Töpfer
11. How digital changed the music industry / Jochen Strähle and Lukas Köhneke
12. Crowdfunding : learnings from the music business / Jochen Strähle and Franziska Lang
13. Case study : marillion / Jochen Strähle and Lena Bulling.

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