Internationalization of Business : Cases on Strategy Formulation and Implementation / edited by Stefan Schmid.
Schmid, Stefan. editor.
2018
HD62.4-HD62.45
Available Online

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Title Internationalization of Business : Cases on Strategy Formulation and Implementation / edited by Stefan Schmid.
Edition 1st ed. 2018.
ISBN 9783319740898 (electronic book)
331974089X (electronic book)
9783319740881 (print)
3319740881 (print)
DOI https://doi.org/10.1007/978-3-319-74089-8
Published Cham : Springer International Publishing : Imprint: Springer, 2018.
Language English
Description 1 online resource (VII, 171 p. 56 illus., 7 illus. in color.).
Item Number 10.1007/978-3-319-74089-8 doi
Call Number HD62.4-HD62.45
Dewey Decimal Classification 658.049
Summary This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Access Note Access limited to authorized users.
Added Author Schmid, Stefan. editor.
Series MIR Series in International Business, 2511-2244
Available in Other Form Print version: Internationalization of business. Cham, Switzerland : Springer, [2018] 9783319740881
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All Resources
Strategies of Internationalization: An Overview
Adidas & Reebok: Is Acquiring Easier than Integrating?
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Aldi & Lidl: From Germany to the Rest of the World
KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry
Lenovo: From Chinese Origins to a Global Player
McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

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