The advertising business: operations, creativity, media planning, integrated communications / edited by John Philip Jones.
1999
HF5813.U6 A635 1999
Linked e-resources
Linked Resource
Details
Title
The advertising business: operations, creativity, media planning, integrated communications / edited by John Philip Jones.
ISBN
076191238X (acid-free paper)
0761912398 (pbk. : acid-free paper)
9780761912392
9781452264646
0761912398 (pbk. : acid-free paper)
9780761912392
9781452264646
Publication Details
Thousand Oaks, Calif. : Sage Publications, c1999.
Language
English
Description
548 p. : ill. (some col.)
Call Number
HF5813.U6 A635 1999
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Author
Linked Resources
Record Appears in