Developing a market orientation/ Rohit Deshpandé, editor.
1999
HF5415.2 .D44 1999
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Details
Title
Developing a market orientation/ Rohit Deshpandé, editor.
ISBN
076191692X (acid-free paper)
0761916938 (pbk. : acid-free paper)
9780761916932
9781452263168
0761916938 (pbk. : acid-free paper)
9780761916932
9781452263168
Publication Details
Thousand Oaks, Calif. : Sage Publications, c1999.
Language
English
Description
vii, 320 p. : ill.
Call Number
HF5415.2 .D44 1999
Dewey Decimal Classification
658.8/3
Note
Papers originally published as Marketing Science Institute working papers.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Author
Deshpande, Rohit.
Added Corporate Author
Marketing Science Institute.
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