Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought / Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass.
Dühring, Lisa, author.
2017
HF5415 .D84 2017
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought / Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass.
Author Dühring, Lisa, author.
ISBN 9783658180348
365818034X
9783658180331
3658180331
DOI https://doi.org/10.1007/978-3-658-18034-8
Published Wiesbaden, Germany : Springer VS, [2017]
Language English
Description 1 online resource
Item Number 10.1007/978-3-658-18034-8 doi
Call Number HF5415 .D84 2017
Dewey Decimal Classification 659.01
100
Summary Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields. Contents • State of Research: The Academic Debate on the Relationship between Marketing and Public Relations • The Philosophy of the Social Sciences • The History Marketing Thought • The History of Public Relations Thought • New Perspectives on the Future Relationship between Marketing and Public Relations Target Groups Researchers, students and practitioners in the fields of marketing, marketing communications, corporate communications, communications management, public relations, strategic communications and organizational communication The Author Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Series Research (Wiesbaden, Germany)
Available in Other Form Printed edition: 9783658180331
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
State of Research: The Academic Debate on the Relationship between Marketing and Public Relations
The Philosophy of the Social Sciences
The History Marketing Thought
The History of Public Relations Thought
New Perspectives on the Future Relationship between Marketing and Public Relations.

Browse Subjects

Show more subjects...

Statistics

from
to
Export