Leading edge marketing : turning technology into value / Veronica A. Williams.
Williams, Veronica A., author.
2014
HF5415 .W555 2014
Available Online

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Title Leading edge marketing : turning technology into value / Veronica A. Williams.
Author Williams, Veronica A., author.
Edition First edition.
ISBN 9781606496077 e-book
9781606496060 paperback
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Language English
Description 1 online resource (xiv, 228 pages) : illustrations.
Call Number HF5415 .W555 2014
Dewey Decimal Classification 658.8
Summary Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com.
Note Part of: 2014 digital library.
Bibliography, etc. Note Includes bibliographical references (page [223]) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on March 27, 2014).
Series 2014 digital library.
Marketing strategy collection. 2150-9662
Available in Other Form Print version: 9781606496060
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Foreword
Acknowledgments
Preface
1. Introduction
2. The basics: the 5 Ps: basic components of the framework
3. The marketing process, putting it into action
Epilogue
Notes
References
Index.

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