Leading edge marketing : turning technology into value / Veronica A. Williams.

First edition.

9781606496077 e-book
9781606496060 paperback

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.

English

1 online resource (xiv, 228 pages) : illustrations.

HF5415 .W555 2014

658.8

Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com.

Part of: 2014 digital library.

Includes bibliographical references (page [223]) and index.

Access limited to authorized users.

Title from PDF title page (viewed on March 27, 2014).

2014 digital library.
Marketing strategy collection. 2150-9662

Print version: 9781606496060

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