Leading edge marketing : turning technology into value / Veronica A. Williams.
2014
HF5415 .W555 2014
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Details
Title
Leading edge marketing : turning technology into value / Veronica A. Williams.
Edition
First edition.
ISBN
9781606496077 e-book
9781606496060 paperback
9781606496060 paperback
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Language
English
Description
1 online resource (xiv, 228 pages) : illustrations.
Call Number
HF5415 .W555 2014
Dewey Decimal Classification
658.8
Summary
Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com.
Note
Part of: 2014 digital library.
Bibliography, etc. Note
Includes bibliographical references (page [223]) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on March 27, 2014).
Series
2014 digital library.
Marketing strategy collection. 2150-9662
Marketing strategy collection. 2150-9662
Available in Other Form
Print version: 9781606496060
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Online Access
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All Resources
Table of Contents
Foreword
Acknowledgments
Preface
1. Introduction
2. The basics: the 5 Ps: basic components of the framework
3. The marketing process, putting it into action
Epilogue
Notes
References
Index.
Acknowledgments
Preface
1. Introduction
2. The basics: the 5 Ps: basic components of the framework
3. The marketing process, putting it into action
Epilogue
Notes
References
Index.