Introduction
For those who love elderberries and fine cheese : starting your own gourmet store
Getting down to practicality : launching your business
Making it your own : the basics of buying a gourmet shop
How to get support without being hampered : investing in a franchise
Planning for success : writing a business plan
Boots on the ground : pre-opening activities
Your greatest asset : successful employee relations
The reason you're in business : your customers
Getting the word out : marketing your business
Public relations : how to get customers in the door with little cost
From appliances to zucchini : choosing your sales mix
Helping you to do your job : equipping your store
A welcoming space : public areas of your store
A place to get things done : back-of-the-store work areas
Creating a team : your store staff
How to get what you want : purchasing inventory
All about money : cash flow
Accounting 101 : financial management and budgeting
Balanced budget : basic cost control for retail operations
Efficiency : controlling your labor costs
Appendix A: Resources : build your own network
Bibliography
Photo credits
Glossary
Index.