Profit margins : the American silent cinema and the marginalization of advertising / Jeremy Groskopf.
Groskopf, Jeremy, author.; ProQuest (Firm)
2021
HF5844 .G76 2021
Available Online

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Title Profit margins : the American silent cinema and the marginalization of advertising / Jeremy Groskopf.
Author Groskopf, Jeremy, author.
ISBN 0253059364 (electronic book)
9780253059376 (electronic book)
0253059372 (electronic book)
9780253059369 (electronic book)
9780253059390
9780253059383
Published Bloomington, Indiana : Indiana University Press, [2021]
Language English
Description 1 online resource (x, 333 pages) : illustrations
Call Number HF5844 .G76 2021
Dewey Decimal Classification 659.1/52
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on October 21, 2021).
Added Corporate Author ProQuest (Firm)
Available in Other Form Profit margins
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: Advertising Looks at Cinema
The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
Watch This Space: Peripheral Advertising Through Technologies
The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
Conclusion: Intemperate Proclamations.

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