Profit margins : the American silent cinema and the marginalization of advertising / Jeremy Groskopf.
2021
HF5844 .G76 2021
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Details
Title
Profit margins : the American silent cinema and the marginalization of advertising / Jeremy Groskopf.
Author
Groskopf, Jeremy, author.
ISBN
0253059364 (electronic book)
9780253059376 (electronic book)
0253059372 (electronic book)
9780253059369 (electronic book)
9780253059390
9780253059383
9780253059376 (electronic book)
0253059372 (electronic book)
9780253059369 (electronic book)
9780253059390
9780253059383
Published
Bloomington, Indiana : Indiana University Press, [2021]
Language
English
Description
1 online resource (x, 333 pages) : illustrations
Call Number
HF5844 .G76 2021
Dewey Decimal Classification
659.1/52
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on October 21, 2021).
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Profit margins
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Online Access
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Online Resources > Ebooks
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All Resources
Table of Contents
Introduction: Advertising Looks at Cinema
The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
Watch This Space: Peripheral Advertising Through Technologies
The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
Conclusion: Intemperate Proclamations.
The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
Watch This Space: Peripheral Advertising Through Technologies
The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
Conclusion: Intemperate Proclamations.