Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick.
Kendrick, Terry, author.; ProQuest (Firm)
2021
Z716.3 .K46 2021
Available Online

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Title Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick.
Author Kendrick, Terry, author.
ISBN 9781783305193 (electronic book)
1783305193 (electronic book)
9781783303830
1783303832
9781783303847
1783303840
Published London : Facet Publishing, 2021.
Language English
Description 1 online resource (viii, 198 pages) : illustrations.
Call Number Z716.3 .K46 2021
Dewey Decimal Classification 021.7
Bibliography, etc. Note Includes bibliographical references (pages [191]-193) and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author ProQuest (Firm)
Available in Other Form Print version: 1783303840
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Record Appears in Online Resources > Ebooks
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The need for a professional approach to engagement
Strategic marketing planning for engagement
Ambition : the basis for all activity
Understanding users and potential users
Identifying value and segmentation
Managing stakeholder engagement
Making choices and creating engaging offers
Crafting engaging messages
Effective marketing channels for engaging messages
Digital channels and engagement
Evaluating the response to engagement activity
How to give marketing and engagement the best chance of success.

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