Type & typography / Phil Baines & Andrew Haslam.
Baines, Phil, 1958- author.; Haslam, Andrew, author.
2002
Z250 .B15 2002 (Mapit)
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Title Type & typography / Phil Baines & Andrew Haslam.
Author Baines, Phil, 1958- author.
ISBN 0823055248
9780823055241
1856694372
9781856694377
Published New York : Watson-Guptill Publications, 2002.
Language English
Description 192 pages : illustrations (chiefly color) ; 26 cm
Call Number Z250 .B15 2002
Dewey Decimal Classification 686.2/21
Summary Type & Typography provides an essential grounding for readers of all levels, from students to professionals. Typography is the mechanical notation and arrangement of language that is uesd to make multiple copies, whether by printed or electronic means. Its history in the West dates from Gutenberg's 42-line Bible of 1455, although the history of writing and alphabets goes back thousands of years. The carefully structured text, illustrated throughout, takes the reader through every aspect of the subject, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. It provides an overview to the bewildering variety of typefaces available, and a practical guide to using type as a meaningful element of design in all media.
Bibliography, etc. Note Includes bibliographical references (pages 174-175) and index.
Added Author Haslam, Andrew, author.
Available in Other Form Type & typography.
Type & typography.
Record Appears in On-Campus Resources > Books
All Resources
I. Definition
Introduction
What is typography
II. Function
Language: the spoken system
Language: the written system
Grammar
lexicon
Communication theories
III. Form
Towards a 26-letter alphabet
Towards upper-and lower-case letters
Classifying and describing typefaces
IV. Manufacture & design
Type is not lettering
Hand punchcutting and movable metal type
Mechanical punchcutting and composition of metal type
Phototypesetting
Beyond the physical: digital typesetting
Designing type today
V. Structure
Approaches to design
Designing with type in two dimensions
From the ten elements to unified design
Typography in time: film and new media
VI. Conventions
styling of details within text
Glossary
Further reading
Timechart of type designers. App. 1. keyboard mapping for Macintosh
App. 2. keyboard mapping for PC
App. 3. who's who of designers mentioned in this book
App. 4. ISO paper sizes.

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