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Details
Title
Art and advertising / Joan Gibbons.
Author
Gibbons, Joan.
ISBN
1850435855 (hbk.)
9781850435853 (hbk.)
1850435863 (pbk.)
9781850435860 (pbk.)
9781850435853 (hbk.)
1850435863 (pbk.)
9781850435860 (pbk.)
Publication Details
London ; New York : I.B. Tauris ; New York : Distributed in the US by Palgrave Macmillan, 2005.
Language
English
Description
viii, 198 pages : illustrations ; 22 cm
Item Number
9781850435860
9781850435853
9781850435853
Call Number
NC997 .G45 2005
Dewey Decimal Classification
701.03
Summary
Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms. -- Publisher description.
Bibliography, etc. Note
Includes bibliographical references (pages 183-193) and index.
Record Appears in
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Table of Contents
Worldplay
- Art invades and appropriates
- From capitalist realism to surrealism (and back again)
- Reality bites : from the abject to the sublime
- Tony Kaye : both sides now
- Wieden + Kennedy and Nike advertising
- Celebrity : the art of branding and the branding of art.
- Art invades and appropriates
- From capitalist realism to surrealism (and back again)
- Reality bites : from the abject to the sublime
- Tony Kaye : both sides now
- Wieden + Kennedy and Nike advertising
- Celebrity : the art of branding and the branding of art.