New mythologies in design and culture : reading signs and symbols in the visual landscape / Rebecca Houze.
Houze, Rebecca, author.
2016
NK1510 .H675 2016
Available Online

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Title New mythologies in design and culture : reading signs and symbols in the visual landscape / Rebecca Houze.
Author Houze, Rebecca, author.
ISBN 9780857855213 (hardback)
9780857857620 (paperback)
9781474277716 (e-book)
Published New York : Bloomsbury Academic, 2016.
Language English
Description 1 online resource (281 pages) : illustrations.
Call Number NK1510 .H675 2016
Dewey Decimal Classification 745.40973
Summary "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form New mythologies in design and culture : reading signs and symbols in the visual landscape.
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Machine generated contents note:
Acknowledgements
List of Figures
Introduction
1. Green
2. Gateway
3. Bull's-Eye!
4. I is for Indian
5. The False Mirror
6. One State Two State, Red State Blue State
7. DS
8. Sports and Leisure
9. The Grid
Conclusion
Index.

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