Continuing to broaden the marketing concept /: edited by Dawn Iacobucci.

Name: Continuing to broaden the marketing concept / edited by Dawn Iacobucci.
ISBN: 9781787548244 (e-book)

Continuing to broaden the marketing concept / edited by Dawn Iacobucci.

Iacobucci, Dawn, editor.

2020

HF5415.2 .C668 2020

Formats

Linked Resource

Title

Continuing to broaden the marketing concept / edited by Dawn Iacobucci.

ISBN

9781787548251
9781787548244 (e-book)

Published

Bingley, England : Emerald Publishing, [2020]

Copyright

Language

English

Description

1 online resource (328 pages).

Call Number

HF5415.2 .C668 2020

Dewey Decimal Classification

658.83

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Series

Review of marketing research ; Volume 17.

Available in Other Form

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Record Appears in