The business of design / Joseph DeSetto.
DeSetto, Joseph.
2009
NC997 .D44 2009 (Mapit)
Available at General Collection

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Title
The business of design / Joseph DeSetto.
Author
DeSetto, Joseph.
ISBN
9781428322295
1428322299
9781111321383
1111321388
Publication Details
Clifton Park, NY : Delmar Cengage Learning, ©2009.
Language
English
Description
xiii, 177 pages : illustrations (chiefly color), color maps ; 26 cm + 1 videodisc (DVD : sound, color ; 4 3/4 in.)
Call Number
NC997 .D44 2009
Dewey Decimal Classification
658.0024741
Summary
"The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations, and working with clients."--Jacket.
Note
Includes index.
System Details Note
System requirements for accompanying DVD: DVD player or DVD-ROM drive.
Digital File Characteristics
video file DVD video
Linked Resources
Table of contents
Contributor biographical information
Publisher description
Record Appears in
On-Campus Resources > Books
All Resources
The creative industry
The business of design
The industry
Compensation
The employers
How business thinks
The business worldview
Competitive advantage
The profit equation
The jobs
Titles and responsibilities
Types of designers
The job search
Marketing
Unique positioning
Sales funnel
Relationship management
Proposals and projects
Charging for your work
Project scope
Project management
Legal issues
Intellectual property
Contractual issues
Design assets
Products
Licensing
Your own firm
Structure
Professional advice
Business models.

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