Letters from the avant-garde : modern graphic design / Ellen Lupton and Elaine Lustig Cohen.
Lupton, Ellen.; Cohen, Elaine Lustig, 1927-2016.
1996
NC1002.L47 L87 1996 (Mapit)
Available at General Collection

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Title Letters from the avant-garde : modern graphic design / Ellen Lupton and Elaine Lustig Cohen.
Author Lupton, Ellen.
ISBN 1568980523 (pbk. ; alk. paper)
9781568980522 (pbk. ; alk. paper)
1568980841 (hard ; alk. paper)
9781568980843 (hard ; alk. paper)
Publication Details New York : Princeton Architectural Press, 1996.
Language English
Description 95 pages : illustrations (some color) ; 22 cm
Call Number NC1002.L47 L87 1996
Summary Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography.
Note "A Kiosk book"--Title page verso.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Cohen, Elaine Lustig, 1927-2016.
Record Appears in On-Campus Resources > Books
All Resources
Foreword / Elaine Lustig Cohen
Networks / Ellen Lupton
Futurism
Dada + Surrealism
Constructivism
Dutch Modernism
The Ring
Bauhaus
Architecture + Design in France
Popular Modernism
Modernism in America.

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