Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace.
Wallace, Margot A., 1941- author.
2016
AM11 .W35 2016
Available Online

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Details

Title
Museum branding : how to create and maintain image, loyalty, and support / Margot Wallace.
Author
Wallace, Margot A., 1941- author.
Edition
Second edition.
ISBN
9781442263444
9781442263451
9781442263468 (e-book)
Published
Lanham, Maryland : Rowman & Littlefield, 2016.
Copyright
©2016
Language
English
Description
1 online resource (341 pages) : color illustrations, photographs.
Call Number
AM11 .W35 2016
Dewey Decimal Classification
069.068
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Wallace, Margot A, 1941- Museum branding : how to create and maintain image, loyalty, and support. Second edition. Lanham, Maryland : Rowman & Littlefield, c2016 9781442263444
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