Tracking the audience [electronic resource] : the ratings industry from analog to digital / Karen Buzzard.

9781136514807 (electronic book)
1136514805 (electronic book)
0203149491 (electronic book)
9780203149492 (electronic book)
9780805858518
0805858512
9780085858529
0085858528

New York : Routledge, 2012

English

1 online resource (x, 174 p.)

HE8700.66.U6 B895 2012eb

384.55/443

"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"--Provided by publisher.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

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