Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz.
N'Goala, Gilles, editor.; Pez-Pérard, Virginie, editor.; Prim-Allaz, Isabelle, editor.
2019
HF5415.5 .A946 2019
Available Online

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Title
Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz.
ISBN
9781786303721
9781119618249 (e-book)
Published
London : John Wiley & Sons, Incorporated, [2019]
Copyright
©2019
Language
English
Description
1 online resource (331 pages).
Call Number
HF5415.5 .A946 2019
Dewey Decimal Classification
658.812
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
N'Goala, Gilles, editor.
Pez-Pérard, Virginie, editor.
Prim-Allaz, Isabelle, editor.
Available in Other Form
Augmented customer strategy : CRM in the digital age.
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Online Access
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