Entertainment-education behind the scenes : case studies for theory and practice / Lauren B. Frank, Paul Falzone, editors.
Frank, Lauren B., editor.; Falzone, Paul, editor.
2021
PN1992.6
Available Online

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Title Entertainment-education behind the scenes : case studies for theory and practice / Lauren B. Frank, Paul Falzone, editors.
ISBN 9783030636142 (electronic bk.)
3030636143 (electronic bk.)
3030636135
9783030636135
DOI https://doi.org/10.1007/978-3-030-63614-2
Published Cham, Switzerland : Palgrave Macmillan, 2021.
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-030-63614-2 doi
Call Number PN1992.6
Dewey Decimal Classification 302.23/45
Summary This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Open access
Source of Description Online resource; title from PDF title page (SpringerLink, viewed April 8, 2021).
Added Author Frank, Lauren B., editor.
Falzone, Paul, editor.
Available in Other Form Print version: 9783030636135
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction: Entertainment-Education Behind the Scenes / Lauren B. Frank and Paul Falzone
Miguel Sabido's Entertainment-Education / Miguel Sabido
The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach / William N. Ryerson and Negussie Teffera
Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era / Caty Borum Chattoo
A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration / Martine Bouman
Transportation into Narrative Worlds / Melanie C. Green
The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions / Yotam Ophir, Angeline Sangalang, and Joseph N. Cappella
Music and Culture in Entertainment-Education / Carlos Chirinos-Espin
Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study / Rafael Obregon, Jessica Wendorf Muhamad, and Charlotte Lapsansky
Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion / Sally Gowland, Anna Colquhoun, Muk Yin Haung Nyoi, and Van Sui Thawng
Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries / Amy Henderson Riley, Farren Rodrigues, and Suruchi Sood
In Search of Entertainment-Education's Effects on Attitudes and Behaviors / Donald P. Green
When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place / Sheila T. Murphy
Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education / Hua Wang and Arvind Singhal
Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues / Erica L. Rosenthal and Kate Langrall Folb
Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns / Joyee Shairee Chatterjee, Ragini Pasricha, Radharani Mitra, and Lauren B. Frank
Youth and Entertainment-Education / Sebastián Cole and Jessica Taylor Piotrowski
How to Make a Living Legend: Bibliobandido as Literacy Movement Building / Marisa Morán Jahn
When Your Audience Is Your Channel: Facebook for Behavior Change / Drew Bernard and Sarah Francis
Last Mile Media: A How-To Guide / Paul Falzone and Gosia Lukomska
Epilogue: The Next Reel for Entertainment-Education / Paul Falzone and Lauren B. Frank.

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