Firm competitive advantage through relationship management : a theory for successful sustainable growth / Bartosz Deszczynski.
2021
HF5415.5
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Details
Title
Firm competitive advantage through relationship management : a theory for successful sustainable growth / Bartosz Deszczynski.
ISBN
9783030673383 (electronic bk.)
3030673383 (electronic bk.)
9783030673376
3030673375
3030673383 (electronic bk.)
9783030673376
3030673375
Published
Cham, Switzerland : Palgrave Macmillan, [2021]
Language
English
Description
1 online resource : illustrations
Item Number
10.1007/978-3-030-67338-3 doi
Call Number
HF5415.5
Dewey Decimal Classification
658.8/12
Summary
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Open access
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 14, 2021).
Series
Palgrave pivot.
Available in Other Form
Print version: 9783030673376
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Table of Contents
Research on the competitive advantage of the firm
Theoretical foundations of the relationship management mid-range theory
Relationship management maturity
Validating the relationship management maturity concept
Developing the relationship management upper mid-range theory.
Theoretical foundations of the relationship management mid-range theory
Relationship management maturity
Validating the relationship management maturity concept
Developing the relationship management upper mid-range theory.