Intro
Foreword
Preface
Overview of Contents
Table of Contents
List of Figures
List of Tables
List of Abbreviations
Abstract
I Introduction
Objective of this dissertation
1 Relevance of value propositions in service ecosystems
2 Research objectives
3 Background and research approach
3.1 The chosen research paradigm
3.2 A qualitative case study approach to research
3.3 Different research approaches within this dissertation
3.3.1 Background and research approach for Part III:
3.3.2 Background and research approach for Part IV

3.3.3 Background and research approach for Part V:
4 Structure of this dissertation
II Theoretical background
Value propositions and service ecosystems from a service-dominant logic perspective
1 Goal and structural approach
2 Service-dominant logic as a research lens
2.1 Value within goods-dominant logic
2.2 Service-dominant logic a new perspective on value exchange
2.3 Value creation from a service-dominant perspective
3 Understanding service ecosystems for innovation
3.1 Overview of the different ecosystem concepts

3.2 Ecosystem as a structure vs. ecosystem as affiliation
4 State of the art: Value propositions
4.1 Value propositions as dyadic promises to customers
4.2 Value propositions in service ecosystems
5 Implications and summary of Part II
III Creating a foundation
The evolution of value propositions
1 Goal and structural approach
2 The development of value propositions as a concept
3 Method and data
3.1 A systematic literature review and text mining analysis
3.2 Structure of the review
3.3 Definition of review scope
3.4 Conceptualization of the topic

3.5 Searching the literature
3.6 Literature analysis and synthesis
3.7 Research agenda
4 Findings
4.1 Value propositions
an overview of key themes and authors
4.2 Five types of value propositions
5 Discussion
5.1 Implications for management
5.2 Implications for future research
5.3 Summary
IV Understanding the outside
Perceived value propositions of service ecosystems
1 Goal and structural approach
2 Perceived value propositions in service ecosystems
2.1 The importance of value propositions
2.2 Understanding the perception of value propositions

3 Theoretical background
3.1 Perception of value and value propositions
3.2 Value proposition assessment
4 Method and data
4.1 Case design and selection
4.2 Data collection
4.3 Data analysis
5 Findings
5.1 Perception of value propositions in different stages
5.2 Four value proposition stages
6 Discussion
6.1 Implications for management
6.2 Implications for future research
6.3 Summary
V Understanding the inside
Orchestrating service ecosystems through value propositions
1 Goal and structural approach